Render
An image of a design made by a computer rather than by hand or camera: the geometry, materials and light computed into a picture. In Rendair a render takes seconds from a sketch, a plan, a photo or a model.
In architecture, "render" is both a verb and a noun. To render is to turn a design into an image; a render is the result. Before computers, rendering meant hand techniques such as ink, watercolor and airbrush on perspectives and elevations. Today the word almost always means a computer-generated image, made either by a rendering engine that simulates light through a 3D model or by AI rendering, which generates the image from a sketch, model view or description.
How it shows up in a project
- Early renders test ideas and are meant to be replaced; late renders explain and sell a decided design.
- Exterior views, interior views, aerials and rendered sections each answer different questions, so a project usually needs a mix.
- A photorealistic render suits clients and marketing; drawn or diagrammatic styles often suit competitions and early reviews.
- The camera position matters as much as the materials. A view from a real eye level on a real street is more convincing than a flattering angle no one will ever see.
- Renders become part of what a client expects to receive, so keep them consistent with the drawings.
In Rendair
A render can start from a sketch, a plan, a photo or a model view, and can then be edited, upscaled with Upscale & Enhance or turned into video before going on a board. Visualization covers the broader craft that renders belong to.
Related terms
More terms
All terms- RResolutionHow many pixels an image has, or how many dots per inch it prints at. A 4K render is about 4000 pixels wide; 300 dots per inch is the usual target for print.Oct 10, 2026
- GGolden hourThe hour after sunrise or before sunset when the light is low, warm and soft. The most forgiving light for a facade and the most used in presentation renders.Oct 10, 2026
- EEntourageThe people, trees, cars and objects added to a render to give it scale and life. Too little reads as a model, too much hides the building.Oct 10, 2026

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